This giant tire was born as a World’s Fair Ferris wheel and became a Motor City icon.
by Rich Watson
Due to a dispute between the international sanctioning body in charge of world’s fairs and New York Fair Director Robert Moses, corporate sponsorship dominated the 1964 Fair. Lots of major businesses created pavilions for the event.
Among them included the U.S. Rubber Company, known today as Uniroyal. They took a creative approach into making something common to fairs everywhere: a Ferris wheel in the shape of a tire.
