Showing posts with label SC Johnson & Son. Show all posts
Showing posts with label SC Johnson & Son. Show all posts

Wednesday, November 9, 2022

#WorldsFair64: “Parable” and “To Be Alive!” Were Unconventional Films That Generated Buzz


Among the films screened at the World’s Fair include these two, which delighted and divided audiences.

by Rich Watson 


During the 1964 World’s Fair, the Protestant and Orthodox Pavilion played Parable, a short film. The Johnson Wax Pavilion showed To Be Alive!, another short.

These two films had different agendas, to say the least, and had different receptions. One bewildered audiences. The other won an Oscar.

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