The sophisticated humor comic from the most diverse comics publisher of the 50s took off when they catered to the magazine industry.
by Rich Watson
I didn’t buy Mad Magazine as often as I did regular comic books, but when I read it, I thought it was hilarious, of course. The fold-in pictures on the back cover (a second image made from the first by folding it in on itself) struck me as clever and inventive and I always wondered how they did it.
Mad was created during a time when comics were under great public scrutiny. They adopted a magazine format in 1955.
They never looked back.
